Top Workplaces 2025: CoralTree empowers leadership to meet client, employee needs
CoralTree Hospitality Group is revolutionizing upscale accommodations by allowing property leaders to personalize guest experiences.
The company develops and manages world-class independent luxury and lifestyle hotels and resorts. It currently manages over 50 properties and is expanding into the Caribbean and Mexico.
CoralTree uses decentralized management to create an empowered culture at properties so each can customize its operations.
“The glue that binds us together as an organization is our values and shared vision of performance,” said Tom Luersen, CoralTree president.
Workplace innovations
CoralTree now has five different generations working together, and the company is working to help its leaders adapt their management styles to meet workforce expectations and generational differences.
Like all industries, hospitality must use innovation like AI to control labor costs. CoralTree will also experiment with options to help its team members provide qualitative and customized service.
“We might even try new ideas that actually prove to not be successful—we grow from trying new things and taking risks,” Luersen said.
Keeping talent
CoralTree is committed to continuous learning and professional development through self-directed affinity teams and a Leadership Development process called Emerge.
The company values work-life balance, particularly in Colorado, which offers a vibrant culture and outdoor activities.
“We actively explore and offer diverse opportunities for growth, including nearly 20 self-directed sales and operations affinity teams,” said Julie Wooten, senior vice president people service.
Developing and retaining top talent is vital for CoralTree.
“Each new manager that joins any property or office participates in an Embark onboarding process that stimulates relationships to begin and for the new team member to accelerate the integration into the company culture and practices,” Wooten said.
CoralTree’s hybrid work model allows employees to take time for family commitments, whether it’s attending a child’s school activity or assisting a parent with an appointment.
CoralTree offers competitive pay and benefits and hotel stay benefits. The company also encourages its employees to support their communities through volunteer opportunities.
“As an example, in Denver we create opportunities for our team members to get involved in trail building and cleanup opportunities via our partnership with Volunteers for Outdoor Colorado,” Wooten said.
No. 3
Years ranked: 3
Founded: 2018
Headquarters: Englewood
Employees: 6,000, with 65 in Colorado
Facts: CoralTree develops and manages world-class independent luxury and lifestyle hotels and resorts.
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